Rachel Platten x Kenneth Cole: "Bad Thoughts"

Concept Development | Social | Digital Marketing

Part of the Purposeful Voices series, this Mental Health Awareness Month campaign featured Rachel Platten’s “Bad Thoughts” in a raw, symbolic music video. Covered by ELLE, ABC News, and iHeartRadio, the initiative helped spark conversation around mental health. 100% of online sales were donated to the Mental Health Coalition.
Directed by Carlos Serrao